Spec Ad
Challenge: This purpose of this Cheetos spec ad is to drive email acquisition among snack-savvy college students (ages 18–22) and to build a long-term promotional pipeline. The goal was writing copy for a high-energy, high-urgency landing page that convinced easily distracted students to provide their contact information in exchange for the chance to win a college-career supply of Cheetos.
Solution: To align with Cheetos’ bold, cheeky voice, I led with a playful pun and student-relatable copy. The primary call to action sits right beneath the headline to spark immediate excitement and drive momentum toward the entry form. To protect the conversion funnel, the secondary CTA (sharing and visiting the brand’s Facebook page) is placed below the form, capturing social shares and follow-through traffic without distracting from initial sign-ups.
