Challenge: The client wanted to feature her six-flavor sauce set with free shipping in an email for Father’s Day special.

Solution: Since readers can’t taste the sauces via email, I wanted to tap into their memories of great flavors with the smells, sounds, and tastes of grilling out at happy family gatherings. Continuing to appeal to their sense of taste, I included the products’ high-quality ingredients just before the call to action to encourage the purchase a high-quality gift for their fathers. By including a simple recipe below the BUY IT NOW! button, readers already have a built-in idea for using the sauces at their next cookout.